URL Shortener

Shorten every campaign link. Track who clicks, when they click and where they came from with detailed URL analytics built for smarter marketing.

3 min readUpdated Aug 19, 2026

URL Shortener

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The URL Shortener tool allows you to generate short links. By clicking the "Create new URL" button, a prompt will appear where you can enter the details to generate the short link.

  • Use WhatsApp's preset templates, which can include security details and expiration warnings.

  • Add a one-time password button (copy-code or one-tap).

  • Follow content rules: No URLs, media, or emojis are allowed in the template, and parameters must be no longer than 15 characters.

1. Navigate to URL Shortener

Go to Campaigns → URL Shortener in the side panel.

2. Open Create URL Form

  • Click the Create New URL button “+“ icon.

  • Campaign Name: Enter a unique name to identify this link (e.g., “SpringPromo2025”).

  • Destination URL: Paste the full target URL (e.g., https://yourwebsite.com/promo).

4. Create & Confirm

  • Click Create. Your short link will be generated instantly and appear in the Short URL list.

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Short URL Analytics

Once created, click the analytics icon next to any link to view its performance: Metrics:

  • Total Human Clicks: Number of clicks by real users.

  • Total Unique Clicks: Count of distinct users who clicked.

  • Total Non-Unique Clicks: Repeat clicks by the same user.

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Timeline Chart

  • Shows clicks over time, color-coded by Unique, Non-Unique, and Bot clicks.

  • Download the chart as PNG via the chart’s menu.

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  • Popular Time: Bar chart of hour-of-day when clicks peaked.

  • Popular Week Days: Bar chart showing which weekdays received the most traffic.

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Top Referrers

  • Lists sources (e.g., Direct, Email, SMS, Google) bringing users to the link.

Top Browsers

  • Treemap displaying the share of clicks by browser (e.g., Chrome, Safari).

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Usage Guide

1. Select Time Period

  • Use the Select Time Period dropdown to filter analytics by today, last 7 days, custom range, etc.

2. Refresh Data

  • Click Refresh All to pull the latest click data into your charts and metrics.

3. Download Reports

  • Export individual charts as PNG.

  • Export the entire link analytics table as CSV via the table’s Download button.

Key Benefits

  • Campaign Tracking: Measure the effectiveness of each digital touchpoint (email, social, SMS) driving traffic to your short link.

  • User Insights: Understand when and where your audience clicks, enabling smarter scheduling and targeting.

  • Performance Optimization: Identify top referrers and browsers to refine your promotional strategy and improve ROI.

By leveraging the URL Shortener feature, teams can create memorable, concise links and gain actionable insights into user behavior, ensuring every campaign drives maximum engagement.