WhatsApp Redirect Analytics

The WhatsApp Redirect Analytics section provides insights into how users interact with WhatsApp redirect widgets. It helps businesses track key performance metrics such as views, clicks, and conversations initiated through redirect links.

This analytics view enables teams to:

• Understand which widgets perform best

• Optimize user acquisition from different sources

Overview Metrics

At the top of the page, you can find the following key metrics:

• Total Clicks
  Number of users who clicked on the WhatsApp redirect widget.

• Total Views
  Number of times the widget was displayed to users.

• Total Conversations
  Number of conversations initiated after users clicked the redirect.

These metrics help evaluate the conversion flow:
Widget Visibility → Click → Conversation

Widget List Table

The widget analytics table displays all created redirect widgets with the following details:

• Widget Name – Name assigned during widget creation

• Widget Hash – Unique identifier for tracking the widget

• Business Number – WhatsApp business number mapped to the widget

• Publish Status – Shows whether the widget is Published or Unpublished

• Action (View Insights) – Opens detailed analytics for the selected widget This allows you to monitor performance across multiple redirect widgets.

Widget Analytics

Clicking "View Insights" redirects you to the Widget Analytics page, which provides detailed performance metrics for a specific widget.

Key Metrics

The widget analytics dashboard includes:

• Total Views – Number of times the widget was seen

• Total Clicks – Number of users who clicked the widget

• Conversations Started – Number of conversations initiated after clicking

These metrics help measure engagement and conversion effectiveness.

Category-wise Funnel

The category-wise funnel visually represents the relationship between:

• Views

• Clicks

• Conversations Started

This funnel helps identify drop-off points and optimize widget placement.

Top Sources

The Top Sources table shows where users are coming from.

• Source URL : Origin of the traffic

• Total Views : Views from the source

• Total Clicks : Clicks from the source

• Conversations Started : Conversations initiated

Helps track traffic sources such as:

• Website pages

• Landing pages

• Campaign links

• External domains

Date-wise Funnel

The date-wise funnel provides time-based performance insights:

• Track daily engagement

• Identify traffic spikes

• Compare performance across different dates

Summary

The WhatsApp Redirect Analytics dashboard helps businesses:

• Track user engagement across widgets

• Identify high-performing traffic sources

• Optimize conversion funnels

• Make data-driven decisions to improve WhatsApp interactions