Voice Analytics

Analytics in the Voice AI platform are broadly divided into two categories , each providing different levels of insights accessible from different sections of the platform. Analytics Categories at a Glance Category Focus

3 min readUpdated Sep 8, 2026

Analytics in the Voice AI platform are broadly divided into two categories, each providing different levels of insights accessible from different sections of the platform.

Analytics Categories at a Glance

Category

Focus

Navigation Path

Campaign Metrics

Performance of specific voice campaigns

Analytics → Marketing → Voice

Bot Metrics

Performance of individual voice bots

Analytics → Insights → Bot Analytics → Voice Bot

1. Campaign Metrics


Voice Analytics

Campaign metrics help you analyze the performance of specific voice campaigns.

Analytics → Marketing → Voice

What You Can Do

  • View a list of all campaigns

  • Drill down into individual campaign performance

  • Analyze campaign-specific data in detail


Key Campaign Metrics

Call Performance Metrics

Metric

Description

Total Campaigns

Total number of campaigns created

Active Campaigns

Currently running campaigns

Paused Campaigns

Campaigns temporarily stopped

Completed Campaigns

Campaigns that finished execution

Call Activity Insights

Metric

Description

Initiated Calls

Total calls triggered

Total Call Attempts

Number of attempts made to reach users

Picked Up Calls

Calls answered by users

Unanswered Calls

Calls not answered

Call Outcome Metrics

Metric

Description

Completed Calls

Successfully completed conversations

Failed Calls

Calls that failed due to errors

Not Connected Calls

Calls that didn't connect

Drop-Off Count

Calls where users disconnected midway

Efficiency & Rate Metrics

Metric

Description

Pickup Rate (%)

Percentage of answered calls

Drop Rate (%)

Percentage of dropped calls

Completion Rate (%)

Successfully completed calls ratio

Time & Cost Metrics

Metric

Description

Average Call Duration

Average duration per call

Total Cost of Campaign

Total credits consumed

Average Cost per Call

Cost efficiency per call

Visual Insights

Campaign analytics also include graphical representations:

Chart

What It Shows

Attempted vs Picked Calls Graph

Trend of call attempts vs answered calls

Credit Usage Over Time

Tracks daily credit consumption

Sentiment Analysis

Shows Positive, Neutral, and Negative interactions


2. Bot Metrics

Install Extension

Bot metrics provide insights at the individual bot level, independent of campaigns.

Analytics → Insights → Bot Analytics → Voice Bot → (Outbound / Inbound)

Key Features of Bot Metrics

  • Separate views for:

  • Outbound Bots

  • Inbound Bots

  • You can:

    • View overall bot performance

    • Drill down into specific bot analytics

    • Analyze performance across different time ranges

Metrics Available in Bot Analytics

These metrics are similar to campaign metrics but focused on a specific bot rather than a campaign.

  • Call volumes — initiated, received, completed

  • Pickup and drop rates

  • Call duration

  • Credit consumption

  • Sentiment analysis over time

  • Connection and failure rates

Drill-Down View (Specific Bot)

When you open a specific bot's detailed view, you will see:

  • The same set of metrics as the overall view

  • But filtered only for that particular bot

This ensures consistency across:

  • Platform-level analytics

  • Bot-level insights

Summary

Voice Bot Analytics
│
├──  Campaign Metrics
│   ├── Path: Analytics → Marketing → Voice
│   ├── Call Performance  (Total, Active, Paused, Completed)
│   ├── Call Activity     (Initiated, Attempted, Picked, Unanswered)
│   ├── Call Outcomes     (Completed, Failed, Not Connected, Drop-Off)
│   ├── Efficiency Rates  (Pickup %, Drop %, Completion %)
│   ├── Time & Cost       (Duration, Total Cost, Cost per Call)
│   └── Visual Graphs     (Attempts vs Picked, Credit Usage, Sentiment)
│
└──  Bot Metrics
    ├── Path: Analytics → Insights → Bot Analytics → Voice Bot
    ├── Outbound Bot Analytics
    ├── Inbound Bot Analytics
    ├── Overall bot performance view
    └── Per-bot drill-down with same metrics (bot-filtered)

Campaign Metrics

Bot Metrics

Focus

Campaign performance

Individual bot performance

Navigation

Analytics → Marketing → Voice

Analytics → Insights → Bot Analytics → Voice Bot

Drill-down

Per campaign

Per bot (Inbound / Outbound)

Time Range Filter

Sentiment Analysis

Credit Tracking