MoEngage Integration
Connect MoEngage with Chat360 to sync customer segments, trigger campaigns from behavioral events, personalize engagement and track performance across platforms.
Integrate Chat360 with MoEngage to synchronize user segments, trigger WhatsApp campaigns, and access unified performance analytics. This integration enables marketing and engagement teams to combine MoEngage’s customer intelligence with Chat360’s conversational messaging capabilities for personalized, event-driven communication at scale.
Setup Steps
Step 1: Integrating MoEngage Platform with Chat360 Dashboard
1: Access Integration Settings
Log in to Chat360.
Navigate to Integrations from the main menu.
Select MoEngage from the list of available integrations.
2: Add MoEngage Account
Click Add Account.
Enter your API Key and other required credentials (available in your MoEngage developer portal).
Click Save to link your MoEngage account with Chat360.
3: Configure Integration in MoEngage
Log in to your MoEngage dashboard.
Go to the Integration section.
Locate Chat360 Setup and click Configure.
Paste the Chat360 Webhook URL and verify authentication details.
Click Enable Integration to complete the setup.
4: Verify the Connection
Chat360 will display a confirmation message once the integration is successful.
MoEngage will list Chat360 under Active Integrations, confirming two-way connectivity.
Key Benefits
Unified Audience Sync:
Automatically sync MoEngage segments with Chat360 for accurate and targeted campaign execution.
Campaign Triggering from MoEngage:
Launch WhatsApp and voice-bot journeys directly from MoEngage workflows using Chat360’s messaging engine.
Centralized Analytics:
Combine MoEngage engagement metrics with Chat360 delivery and response data for comprehensive campaign insights.
Advanced Personalization:
Use MoEngage behavioral attributes to dynamically populate Chat360 templates for highly relevant messaging.
Faster Deployment:
*Streamlined account linking and webhook configuration reduce setup time and eliminate manual integration efforts.
Step 2: Syncing Campaign Templates from Chat360 to MoEngage
This step ensures that approved Chat360 message templates are accurately configured within MoEngage for campaign execution. By synchronizing template details across both platforms, you maintain consistency, prevent delivery issues, and ensure all campaigns use standardized, approved messaging formats.
Configuration Steps
1. Access Templates in Chat360
Log in to the Chat360 Dashboard.
Navigate to Campaigns → Templates.
Review the template list and confirm the required template is marked as Approved (only approved templates can be used for live campaigns).
2. Review Template Details
Click on the selected template to open its configuration.
Verify the category, dynamic parameters, and media attachments align with your campaign requirements.
3. Configure Template in MoEngage
Log in to your MoEngage dashboard.
Navigate to Campaigns → Templates.
Click Add Template and enter the corresponding Template ID and details exactly as configured in Chat360.
4. Finalize & Activate
Ensure the message format, media elements, buttons, and placeholders match the original Chat360 configuration.
Save and activate the template.
Confirm the template status appears as Active in MoEngage.
Key Benefits
Cross-Platform Consistency:
Maintain a single source of truth for messaging templates across Chat360 and MoEngage.
Reduced Configuration Errors:
Prevent delivery failures caused by mismatched parameters or unsupported media.
Faster Campaign Deployment:
Reuse existing Chat360 templates without rebuilding them from scratch.
Brand Consistency:
Ensure uniform messaging, formatting, and brand voice across all campaigns.
Step 3: Launching a Campaign in MoEngage
Create and execute targeted campaigns in MoEngage using synchronized Chat360 templates and audience segments. This step ensures accurate audience targeting, proper message configuration, and full performance visibility across both platforms.
Configuration Steps
1. Access Campaign Manager
Log in to MoEngage.
Navigate to Campaigns → Campaign Manager.
Click the + icon next to your preferred channel (e.g., WhatsApp) to create a new campaign.
3. Upload & Map User Data
Go to Data Manager → Upload Data to import contacts via CSV.
Download the sample CSV format, populate it with user IDs or phone numbers, and upload the file.
Return to Segments to confirm the uploaded audience is ready for selection.
4. Review & Test
In Campaign Manager, verify the selected Chat360 template and audience details.
Use the Test Send option to send a sample message to a designated number.
Confirm formatting, media rendering, and dynamic parameter substitution.
5. Launch & Monitor
Click Send Now or schedule the campaign for a later time.
Monitor delivery status and engagement metrics in both MoEngage Analytics and Chat360 Template Analytics dashboards.
Key Benefits
Precision Targeting:
Combine MoEngage’s advanced segmentation with Chat360’s approved templates for accurate audience engagement.
Seamless Testing:
Pre-launch test sends ensure message accuracy and reduce campaign errors.
Real-Time Monitoring:
Track deliveries, reads, and responses across both platforms for complete visibility.
Scalable Campaign Execution:
Deploy large-scale or automated drip campaigns with minimal manual effort.
Unified Reporting:
Consolidate MoEngage campaign metrics with Chat360 engagement data for end-to-end performance insights.
Use Case Examples for MoEngage Integration with Chat360
The following use cases demonstrate how businesses can leverage MoEngage’s segmentation capabilities alongside Chat360’s WhatsApp messaging infrastructure to execute targeted, personalized campaigns at scale.
1. Personalized Abandoned Cart Recovery via WhatsApp
An e-commerce brand aims to reduce cart abandonment by sending personalized reminders to users who added items to their cart but did not complete the purchase within 24 hours.
Workflow
Create an abandoned cart reminder template in Chat360 with dynamic placeholders (e.g.,
{{###name}},{{product_name}},{{cart_value}}).Ensure the template is approved in Chat360 and synchronized with MoEngage.
In MoEngage, create a segment based on cart abandonment behavior or upload a filtered user list.
Map the synced WhatsApp template to the campaign in MoEngage.
Test the campaign and launch it to the selected audience.
Outcome
Improves cart recovery rates through automated and personalized reminders.
Combines Chat360’s messaging compliance with MoEngage’s behavioral targeting capabilities.
2. Product Launch Announcements to Segmented Audiences
Scenario
A D2C skincare brand wants to announce a new product launch to VIP customers using a media-rich WhatsApp message with a product image and call-to-action (CTA) buttons.
Workflow
Design a media-enabled WhatsApp template in Chat360 with image, description, and a “Buy Now” CTA.
Sync the approved template to MoEngage using the Chat360 Template ID.
Segment users in MoEngage based on loyalty score and purchase history.
Perform test sends to validate formatting and media rendering.
Launch the campaign to the targeted segment.
Outcome
Increases product visibility among high-value customers.
Delivers visually engaging, personalized communication via WhatsApp.
3. Limited-Time Offer Campaign with User-Level Personalization
Scenario
A travel booking platform runs a flash sale and wants to notify users with destination-specific offers via WhatsApp.
Workflow
Create a dynamic template in Chat360 with placeholders such as
{{destination}},{{discount}}, and{{expiry_date}}.Upload user-specific data (via CSV) into MoEngage and map the data fields to template parameters.
Configure the campaign within MoEngage Campaign Manager.
Launch the campaign and monitor engagement metrics.
Outcome
Creates urgency with time-sensitive, personalized offers.
Boosts conversions through real-time WhatsApp engagement.
4. Re-Engagement Campaign for Dormant Users
Scenario
An EdTech platform seeks to re-engage users who have not logged in for 60+ days.
Workflow
Use a Chat360-approved re-engagement template (e.g., “Hi
{{name}}, we’ve missed you! Here’s a new course you might like.”).Identify inactive users in MoEngage through segmentation filters or uploaded inactivity data.
Map the template to the campaign and schedule delivery.
Monitor post-launch performance using Chat360 Template Analytics and MoEngage reporting.
Outcome
Re-activates dormant users with targeted reminders.
Enables automated engagement without additional engineering dependencies.