Active campaign Integration

Connect ActiveCampaign with Chat360 to trigger campaigns, personalize messages, map contact data and automate customer journeys across multiple channels.

3 min readUpdated Aug 27, 2026

Integrating ActiveCampaign with Chat360 allows you to automate WhatsApp messaging within your customer journeys. By connecting both platforms, you can trigger Chat360 templates directly from ActiveCampaign automations, enabling personalized and multi-channel communication at scale.

Integration Setup

1. Access Integrations

  • Log in to the Chat360 dashboard.

  • Navigate to Integrations.

  • Search for ActiveCampaign from the available integrations.

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2. Connect Your ActiveCampaign Account

  • Under the Accounts tab, click Connect Account (or select an existing entry).

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Retrieve your API Key from ActiveCampaign

  1. Log in to ActiveCampaign.

  2. Navigate to Settings → Developer.

  • Paste the API Key into Chat360’s Auth Key field.

  • Click Save. A confirmation message indicates a successful connection.

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Creating an Automation Template

1. Start in ActiveCampaign

  • In ActiveCampaign, go to Automations → Create Automation.

  • Choose Start from Scratch; optionally select a trigger or click Start Without Trigger.

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2. Add the Chat360 Action

  • In the automation workflow canvas, click the + icon.

  • Select Action.

  • Choose CX App → Chat360 Send Campaign.

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3. Configure the Campaign Action

  • Connect: Ensure your ActiveCampaign account is selected.

  • Template Selection: From the dropdown, pick a Chat360 template:

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  • To view parameter schema, go in Chat360 to Campaigns → (⋮) View Code and copy the param_data and button_param_data JSON structure.

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  • Map Fields: Map contact attributes (e.g., first_name, email) to template parameters. Add additional field mappings as needed.

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Activate Automation

  • Rename the automation for clarity.

  • Toggle Inactive → Active on the right panel.

  • Click Save.

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Key Benefits

  • Seamless Two-Way Sync : Automatically use Chat360 templates within ActiveCampaign workflows without manual data transfers.

  • Dynamic Personalization : Use mapped fields to deliver personalized WhatsApp messages to each contact.

  • Unified Campaign Management : Manage multi-channel communication—such as email, SMS, and WhatsApp—from a single automation workflow.

  • Faster Campaign Deployment : Reuse existing Chat360 templates to quickly build and launch new automations.

  • Improved Customer Engagement : Combine conversational messaging with automated marketing journeys to increase response rates.

Real-World Use Cases

1. Welcome Series Automation

  • Scenario: A new lead is added in ActiveCampaign.

  • Outcome: A WhatsApp welcome message is automatically sent via Chat360 with onboarding information and helpful links.

2. Abandoned Cart Recovery

  • Scenario: A customer leaves items in their cart without completing the purchase.

  • Outcome: ActiveCampaign triggers a Chat360 WhatsApp template reminding the user about their abandoned cart, helping recover lost sales.

3. Event Reminder Campaign

  • Scenario: A registered event date is approaching.

  • Outcome: ActiveCampaign sends reminders via email, SMS, and WhatsApp using Chat360, increasing event attendance.

4. Feedback Collection

  • Scenario: After a purchase is completed, the deal is marked as Closed Won.

  • Outcome: A Chat360 WhatsApp template is triggered requesting a product review or customer satisfaction feedback.

5. Subscription Renewal Alerts

  • Scenario: A user’s subscription is close to expiring.

  • Outcome: A personalized WhatsApp reminder is automatically sent to encourage renewal and reduce churn.

By combining ActiveCampaign’s automation capabilities with Chat360’s messaging templates, businesses can create powerful, automated customer journeys that drive engagement, conversions, and long-term customer relationships.