Introduction

Turn website traffic into conversations with a Website Chat Bot that captures leads, answers questions, qualifies prospects, and connects visitors to sales.

3 min readUpdated Aug 7, 2026

The Web Chat Bot in Chat360 enables businesses to engage website visitors in real time through an intelligent, interactive chat interface. It helps automate conversations, capture leads, provide instant support, and guide users through their journey, all directly on your website.

Built using the Bot Builder, the Web Chat Bot allows you to design conversational experiences visually, without heavy coding. Whether you want to answer FAQs, qualify leads, or assist users with actions like booking or purchasing, the Web Chat Bot provides a flexible and scalable solution.

How It Works

Creating a Web Chat Bot in Chat360 follows a simple, structured process:

  1. Create a New Bot from the Bot Builder

  2. Choose a Foundation – build from scratch or use a pre-built template

  3. Select Web as a Deployment Channel

  4. Design Conversation Flow using the visual canvas

  5. Add Components like messages, inputs, APIs, and integrations

  6. Test and Preview the bot

  7. Publish and deploy it on your website

Once deployed, the bot appears as a chat widget on your website and starts interacting with users instantly.

Key Capabilities

1. Visual Bot Builder

  • Drag-and-drop interface to design conversation flows

  • Start node-based structure for clear navigation

  • Easy connection between components for seamless interactions

2. Rich Component Library

Build powerful conversations using multiple components such as:

  • Message, Choice, and Input fields

  • Forms and lead capture components

  • Media (images, videos, files)

  • API/Webhook integrations

  • Payment and scheduling integrations

3. Lead Generation & Qualification

  • Capture user details like name, phone, and email

  • Apply filters and logic to identify high-quality leads

  • Automatically tag and store leads for follow-up

4. Multi-Channel Consistency

  • Design once and deploy across multiple channels including Web

  • Maintain consistent user experience across platforms

5. Integrations & Automation

  • Send data to Google Sheets or CRM systems

  • Trigger emails and notifications

  • Export chat transcripts for analysis

  • Enable real-time actions via APIs

6. Live Chat Handoff

  • Seamlessly transfer conversations to human agents

  • Ensure complex queries are handled with human support

  • Maintain conversation context during handover

Design & Customization

The Web Chat Bot can be fully customized to match your brand:

Element

Customization Options

Header

Logo, bot name, status indicators

Color & Theme

Match brand colors and UI style

Buttons & UI Elements

Customize CTAs and interactions

Widget Behavior

Control position, auto-open, and display rules

This ensures a consistent and professional user experience on your website.

Why Use Web Chat Bot?

  • Provide instant responses to website visitors

  • Capture and qualify leads automatically

  • Reduce support workload with automation

  • Improve engagement and conversion rates

  • Deliver a branded, seamless chat experience

Example Use Case

A business can deploy a Web Chat Bot to:

  • Greet users visiting the website

  • Ask qualifying questions (budget, requirement, timeline)

  • Capture contact details

  • Route high-intent users to sales teams

  • Provide instant answers to common queries