Introduction

Chat360 offers RCS (Rich Communication Services) as a next-generation messaging channel, enabling businesses to deliver rich, interactive, and branded communication directly to users' native messaging apps.

To make this possible, Chat360 works in collaboration with Google and leading telecom operators like Reliance Jio and Vodafone Idea, ensuring reliable delivery, scalability, and enhanced user experience.

What is RCS Business Messaging?

RCS is an upgrade to traditional SMS that allows businesses to send:

• Rich media — images, videos, carousels

• Interactive buttons — reply, call-to-action

• Verified sender profiles with branding

• Real-time engagement within the default messaging app

Unlike SMS, RCS provides an app-like experience without requiring users to install any additional application.

Chat360 + Google Partnership

Chat360 leverages the RCS infrastructure powered by Google's RBM (Rich Business Messaging) platform.

Key Benefits of Google Integration

• Verified Business Messaging — Display brand name, logo, and verification badge

• Rich Messaging Capabilities — Send carousels, rich cards, and suggested replies

• Higher Engagement Rates — Interactive experiences increase user response

• Secure & Trusted Channel — Backed by Google's messaging ecosystem

This partnership ensures that businesses using Chat360 can deliver premium, secure, and highly engaging communication experiences.

Telecom Partnerships: Jio & Vodafone Idea

To enable RCS messaging at scale in India, Chat360 integrates with telecom providers:

• Reliance Jio

• Vodafone Idea

Role of Telecom Providers

• Message Delivery Infrastructure — Ensure RCS messages reach end users reliably

• User Reach Expansion — Enable access to millions of mobile subscribers

• Fallback Support — Seamless fallback to SMS if RCS is not supported on a device

• Billing & Routing — Manage message routing and operator-level billing

These partnerships allow Chat360 to provide wide coverage and consistent performance across different networks.

How It Works

1. Business creates an RCS agent and message templates in Chat360

2. Messages are processed via Google's RBM platform

3. Telecom providers (Jio / Vodafone Idea) deliver messages to end users

4. Users receive rich, interactive messages in their default messaging app

5. Engagement data is tracked and available in Chat360 analytics

Key Features of Chat360 RCS

• Rich cards and carousel messages

• Suggested replies and action buttons

• Branded sender profiles

• Campaign management and analytics

• Seamless chatbot integration

• Multi-channel fallback (SMS support)

Why Use Chat360 RCS?

• Deliver app-like experiences without app installs

• Increase engagement and conversion rates

• Build brand trust with verified messaging

• Reach users directly on their native messaging app

• Leverage strong ecosystem support from Google and telecom providers