Nudge Engine

The Nudge Engine helps you automatically send follow-up messages to users after a defined delay. It works across channels like WhatsApp, SMS, Email, etc., and allows you to control when and how messages are triggered.

This feature is useful for:

• Payment reminders

• Lead follow-ups

• Cart abandonment nudges

• Re-engagement campaigns

Navigate to: Campaigns → Nudge Engine

Nudge Scheduler Dashboard

This is the main screen where all your schedulers are listed.

What You See:

• Scheduler cards (each configuration)

• Status: Active / Inactive

• Metrics per scheduler:

  • Total

  • Scheduled

  • Executed (24h)

  • Failed / Cancelled

Actions Available:

• Create new scheduler

• View scheduler details

• Enable / Disable scheduler

Create a Nudge Scheduler

Click Create New Nudge Scheduler to begin.

Step 1 — Campaign Details

Define what message will be sent.

• Scheduler Name – Internal name for identification

• Channel – WhatsApp / SMS / Email / etc.

• Template – Message template to send

Step 2 — Timing Rules

Define when the message should be sent.

• Fixed delay (e.g., 2 minutes, 1 hour)

• Custom timing rules

Timezone Handling

• System automatically manages timezone

• Execution is aligned to user/system timezone

• Ensures correct delivery timing across regions

Business Hour Handling

• Messages are sent only within the allowed time window

• If outside window → automatically delayed to next window

Step 3 — Webhook Setup

Each scheduler generates a unique webhook URL. This webhook is used to trigger the nudge.

Webhook Usage

Create Schedule (Trigger Nudge)

Call the webhook with:

{
  "to": "9180XXXXXXX",
  "params": {},
  "api_key": "your_api_key"
}

• to → User phone number

• params → Template variables

• api_key → Authentication key

Cancel Scheduled Nudge

{
  "action": "CANCEL",
  "event_id": "<event_id>",
  "api_key": "your_api_key"
}

• action → CANCEL

• event_id → Unique schedule ID

• api_key → Authentication key

How It Works

1. Create a scheduler

2. Get webhook URL

3. Trigger webhook via API / system

4. Nudge gets scheduled

5. After delay → message is sent

Nudge Engine Analytics

Switch to the Nudge Engine Analytics tab.

Metrics Overview:

• Total → Total nudges created

• Scheduled → Pending nudges

• Executed → Successfully sent

• Cancelled → Stopped manually / by system

• Failed → Delivery failed

Analytics Table shows:

• Scheduler Name

• User

• Schedule ID

• Template ID

• Channel

• Trigger Time

• Created Time

Scheduler Details View

Click any scheduler to view detailed information.

Includes:

• Webhook URL

• Create payload

• Cancel payload

• Execution logs

• Status