WhatsApp Business Platforms Built for Enterprise Customer Journeys
Launch Marketing Messages, WhatsApp Flows, Payments, Voice Calling and Co-existence on the official WhatsApp Business API, connected to your CRM, ERP and payment systems through Chat360 AI Agents.
- Full access to the official WhatsApp Business API
- AI Agents that act, not just reply
- Managed by an official Meta Business Partner
Everything You Need from the WhatsApp Business Platform
Five WhatsApp Business Platform capabilities, delivered and managed through Chat360. Select one to see what it does, who it fits and how a journey runs.
Marketing Messages
Marketing Messages let you send high-visibility broadcasts that appear as notifications, not silent inbox updates. Recipients can reply freely, opening the conversation rather than closing it.
Business use cases
- Promotions and product launches with links to landing pages
- Payment and subscription reminders with a payment link
- Re-engagement campaigns for dormant users
- Transactional updates with a marketing angle
Example journey
- Engage: A promotional message with a product image lands as a notification.
- Engage: The customer taps and lands in a chat, not a browser tab.
- Guide: The AI Agent suggests matching products and answers questions.
Not sure which WhatsApp APIs fit your journey? A Chat360 WhatsApp expert will map them to your use case.
Talk to a WhatsApp ExpertTurn WhatsApp Conversations Into Business Journeys
How WhatsApp Business Platform capabilities and Chat360 AI Agents work together at every stage of the customer lifecycle.
Discover
Run Click-to-WhatsApp ads and marketing messages that land the customer directly in a conversation, not a landing page.
Engage
AI Agents greet, answer and assist in real time, on your brand's number, with the tone your teams set.
Qualify
Context-aware flows capture requirements, verify identity and score intent while the conversation is still open.
Guide
Recommendations, catalogs and bookings happen natively, without redirecting to a website.
Pay
Complete transactions with WhatsApp Payments and payment links, or hand off to your preferred gateway.
Support
Queries, escalations and refunds resolved end-to-end, with humans stepping in where judgement matters.
Retain
Re-engagement, reminders and offers flow from the same number the customer already trusts.
What Enterprises Build on WhatsApp Business Platforms
WhatsApp Business API programmes Chat360 runs for teams in BFSI, healthcare, retail, automotive, real estate and education.
WhatsApp-First Customer Support
- Answer product, order and account questions
- Resolve tickets without web or app logins
- AI Agent handles routine; humans handle complex
Conversational Payments & Collections
- Send payment links and UPI requests
- Recover failed payments with reminders
- Enable one-tap reordering
Conversational Commerce & Catalogs
- Display catalogs for browsing and selling
- Automate cart-building from product questions
- Send order confirmations and tracking updates
Identity & OTP Verification
- Deliver one-time passcodes in seconds
- Reduce SMS costs per verified login
- Fall back between SMS and WhatsApp automatically
Marketing & Broadcast Campaigns
- Broadcast offers and seasonal campaigns
- Segment audiences for personalized pushes
- Track click-through replies from every message
Workflow & Process Automation
- Automate bookings, tickets and status updates
- Sync conversations to CRM and ERP systems
- Trigger workflows from replies or events
Lead Generation & Qualification
- Run Click-to-WhatsApp ad campaigns
- Qualify prospects with AI Agent logic
- Route hot leads to sales instantly
Appointment & Service Reminders
- Book, reschedule and remind automatically
- Reduce no-shows with timely nudges
- Free team capacity from manual follow-ups
See how these WhatsApp use cases would work with your CRM, ERP and payment stack.
Get a Free ConsultationWhy Businesses Use Chat360 for WhatsApp Business Platform
Most tools give you one piece. Chat360 delivers the WhatsApp Business Platform, the AI Agents that act inside it, and the enterprise integrations that make those actions real. That combination is what turns WhatsApp from a support inbox into a business system.
- Enterprise AI Agents on WhatsAppChat360 AI Agents run on the WhatsApp Business Platform, handle real conversations, qualify leads, answer support questions and take actions in your systems, not just reply with canned text.
- Omnichannel from one platformThe same WhatsApp journey can move to web, voice, Instagram or Facebook. Chat360 is omnichannel, so enterprise teams are not locked into a single channel stack.
- Built for WhatsApp automationMarketing, Flows, Payments, Calling and Co-existence are treated as one connected capability set, orchestrated by AI Agents rather than managed as five disconnected tools.
- CRM, ERP & payment integrationsNative integrations to CRM, ERP, payment gateways, helpdesk, e-commerce and Google Sheets let agents read and act on live business data during conversations.
- Analytics & reportingDashboards for conversation volume, resolution, agent performance and payment completion. CFO-level visibility into what WhatsApp conversations are producing.
- Governed and supported at scaleEnterprise governance, audit trails, access control and a Meta Business Partner support process. Scaling does not mean losing control.
Ready to Build on WhatsApp Business Platform?
Tell us about your customer journey and we'll recommend the right WhatsApp capabilities for it.
WhatsApp Business Platforms: Questions Answered
Straight answers on WhatsApp APIs, capabilities and getting started with Chat360.
Talk to a WhatsApp Expert